Natalia
Festinalli
7+ years of creative writing
and marketing planning
creative process
researcher
experienced
team manager
papers and articles discussed at LATAM’s
biggest communication congresses
delivered to more
than 50 brands
worked in all departments
of a marketing agency
read this,
pleaseeeee :)
Hey, what 's up? Nice to meet you!
After years of experiencing brazilian marketing agencies and national companies, I feel ready to step up and get into new challenging scenarios.
Despite graduating in 2021, I’ve been working and studying a whole lot about strategy, creativity process, creative writing and marketing planning since 2019. Proudly, it made me a capable learning fast-put-in-to-work professional.
I’ve already had experiences overseas, in Europe. But back then I was just a high school student who wanted to discover the world and life’s possibilities. Now, I can say I know who I am and what I’m capable of. Hopefully, I’ll get the chance to show it to you guys, so we can collaborate for both of our purposes.
Years of dedicated work about it means content oriented by performance and results.
believe that :)
Take a look of some things I can do for your brand:
the results speak
for themselves
Camila is a trichologist. When I started working with her, we had a goal: in 6 months, we wanted to increase the customer base in 50% (later, she told me she thought the goal was insane, but she agreed because I was telling her it was possible). At the end of the period, we had increased the base by 68%. We had to stop working together, because she simply couldn't take any more clients. Her agenda was absolutely blown away!
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marmita.fit is a frozen-meal startup, which I've joined as a partner. The idea is brilliant: delivering meals that magically don't turn into soup when microwaved. I was already in love with the brand and the purpose of its existence. And because of that, I decided to create the content by myself, using my own face in the brand's communication, which I had never tried before. The results were amazing - and still are! We saw revenue increase by 300% in only 6 months, getting the startup to a whole new level. Today, our reveneue is more than R$ 30,000!
![Image for: [object Object]](/_next/static/media/marmita.2fb94e76.png)
Mara Fornazari Urbano was elected as councilor in the hard-fought 2024 elections at Francisco Beltrão, a city of 100,000 people in Brazil. At first, it doesn't sound like a big thing, but here are some facts about this: the city has a very conservative population, and the majority of its citizens who were able to vote were men; on the previous elections (2020s), although there were many women who were candidates, only men were elected; also, the city hasn't seen a woman mayor in its history. In this scenario, Mara hired me as her marketing manager. The goal was clear: to be elected. Through marketing, strategy and a huge content creation rotine, Mara went top 7 in voting, which guaranteed her chair as a councilor of this city.
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Copywriting, content management and strategic planning
Copywriting, content management and strategic planning
Digital content advisory
Marketing management
CMO